Wednesday, July 8, 2026
News

Xbox fans urged to buy games from divested studios like Undead Labs and Ninja Theory

3 min read Editorial

Microsoft has officially announced a major restructuring of its gaming division, with Xbox CEO Asha Sharma confirming that four prominent studios are leaving the fold. Compulsion Games and Double Fine will become independent entities, while Ninja Theory and Undead Labs are transitioning to new publishers.

This move follows a broader corporate reset that includes cutting approximately 3,200 roles. The decision comes after Microsoft reported losing 64 cents for every dollar invested in these specific teams. While the studios remain open and projects are currently intact, their financial survival now depends heavily on direct consumer support rather than Microsoft’s internal budget.

Game Pass exclusivity is ending for these titles

For years, Xbox gamers have been accustomed to first-party titles launching day-one on Xbox Game Pass. This model allowed players to access high-quality games without individual purchases, treating them as subscription perks. However, this dynamic is shifting for the divested studios.

Advertisement

State of Decay 3, developed by Undead Labs, is no longer obligated to launch on Xbox Game Pass under its new ownership terms. The same likely applies to future projects from Ninja Theory. Without the safety net of Microsoft’s subscription service, these games must prove their commercial viability in the open market.

A close-up of a modern game controller resting on a wooden desk next to a stack of colorful game cases. Soft focus backg
State of Decay 3 and other titles from divested studios may no longer appear on Xbox Game Pass, requiring direct purchases.

Undead Labs faces a significant gamble. Releasing State of Decay 3 without Game Pass means players won’t have the chance to try the multiplayer experience before buying it at full retail price. If enough consumers purchase the game outright, it signals that mid-sized, experimental titles can thrive outside Microsoft’s protective bubble.

Voting with your wallet matters now more than ever

The author of the source analysis emphasizes that this isn’t about guilt-tripping players who rely on Game Pass for budget-friendly entertainment. Economic realities vary, and no one should feel pressured to spend money they don’t have.

However, for fans who previously criticized Microsoft’s corporate strategies or demanded that studios be “let cook,” there is now a tangible way to demonstrate support. Buying these games at retail on day one—whether on Xbox, PC, or PlayStation—is the clearest metric of success for these newly independent teams.

If sales are strong, it proves that creative, mid-sized studios have a viable audience beyond mega-franchises like Halo and Fallout. If sales falter, it may validate Microsoft’s decision to streamline its portfolio. The ball is now in the players’ court.

Source: Windows Central

Over to you: Will you buy State of Decay 3 at full price if it misses Game Pass, or do you prefer waiting for a subscription inclusion?

Advertisement
Share:
Editorial
Written by
Editorial

Windows & Microsoft news editor at 9to5Windows. Covering everything from Windows 11 builds to enterprise updates.

Advertisement